MINI of Fort Wayne
Kelley Automotive Group
Fort Wayne, IN
The third installment of the new Kelley Automotive Group auto mall is the brand-new MINI dealership. The MINI brand is youthful, exuberant and surprisingly different. The open and welcoming showroom reflects that with a casual and upbeat atmosphere. The exterior orthogonal shape echoes a typical city grid structure, with contrasts between open and closed spaces creating a sense of tension and transparency.
The upscale lounge and lifestyle area expresses the cult status of the MINI brand. Individualized showcasing of a customer’s new automobile in a new-car delivery room turns the automobile handover into a unique event. Customers become true MINI fans.
Contact KStahl@moakepark.com for more information