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BMW of Fort Wayne

Kelley Automotive Group

Fort Wayne, IN

New Construction

Project Description:

The second dealership at the new Kelley Automotive Group auto mall is the recently completed BMW of Fort Wayne. At BMW the focus is on the car as vehicles are positioned in a road simulating formation or “Driving Gallery”. This gallery is open and organized; framed by a floor to ceiling wall of glazing and slender monolithic roof plane.

Client advisor workstations are positioned central to the showroom for the best views of the vehicles on display. Customers experience the emotional moment of receiving their car in a quiet, separated room so they have the opportunity to familiarize themselves with the car in a stress free environment.

Spending time at the BMW showroom, customers can relax in the comfortable lounge while enjoying refreshments from the Isetta Bar and numerous entertainment options.

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