Jaguar Land Rover Fort Wayne
Kelley Automotive Group
Fort Wayne, IN
JLR Fort Wayne has an environment that is thoroughly timeless, modern and contemporary. The showroom environment, for example, is about reduction and pairing back; it is not about over-design that undermines or distracts from the products on display.
Both brands must be able to compliment each other as they co-exist in one building. The building architecture, with its horizontal design philosophy, communicates a feeling of confidence.
The slim window profile engages consumers as they approach the building and the window chamfers are there to further focus their view on to the products inside the showroom. The simple frameless showroom window glazing is a modernist design cue that elegantly connects the outside space to the interior showroom.
The building has been designed to be extremely sustainable.
Contact KStahl@moakepark.com for more information