Project Description:

This transformative project represents a major milestone for the brand’s regional presence and was designed to fully embody the Mercedes-Benz EVolution Concept—a forward-looking design and operational standard that emphasizes luxury, efficiency, and the future of electric mobility.

The new facility features a refined architectural language that aligns with Mercedes-Benz’s global identity, incorporating clean lines, high-performance materials, and an inviting transparency between interior and exterior environments. Customer experience was a central driver of the design, resulting in a showroom that highlights vehicle presentation, a comfortable and intuitive sales environment, and service areas planned for both current and next-generation automotive technologies.

Collaboration was key to the project’s success. Moake Park Group worked closely with Mercedes-Benz leadership to ensure the dealership not only met brand specifications but also responded seamlessly to the operational needs of the Fort Wayne market. The outcome is a state-of-the-art facility that supports exceptional customer service, enhances dealership workflow, and positions the brand for long-term growth in northeast Indiana.