The third installment of the new Kelley Automotive Group auto mall is the brand-new MINI dealership. The MINI brand is youthful, exuberant and surprisingly different.  The open and welcoming showroom reflects that with a casual and upbeat atmosphere. The exterior orthogonal shape echoes a typical city grid structure, with contrasts between open and closed spaces creating a sense of tension and transparency.

The upscale lounge and lifestyle area expresses the cult status of the MINI brand.  Individualized showcasing of a customer’s new automobile in a new-car delivery room turns the automobile handover into a unique event.  Customers become true MINI fans.